UX Iterative Responsive Design

Click to see stages: Old > Newer > Newest

Through user observations, interviews, focus groups, and surveys, an iterative design process was implemented to improve the University website. 

University of West Georgia (UWG)

 

Website redesign, migration, and branding

Resources Used

  • Windows PC laptop

  • iMac Pro

  • Omni Update: Campus - Content Management System (CMS)

  • Adobe Photoshop

  • Birme (online photo resizing)

  • Wrike (Project and Task Management)

  • Google Suite (docs, spreadsheets, forms, gmail, hangouts chat, calendar)

  • Google Meet

  • Notes+

Need a UX/UI Designer?

If you're interested in hiring me for a UX/UI or Web Specialist position (especially in Europe), please contact me

Iterative UWG Website Redesign

I worked for the University of West Georgia on multiple occasions in various roles. I'm glad they've had me back so many times. They must like my work. :)

Originally, I taught in the Mass Communications Department. I taught Public Speaking, Media Effects, Play & Technology, and Digital Communication courses. Years later they had me back, as a "Temporary Web Migration Specialist." What does that mean?

 

It means I was tasked to bring old, outdated content which was dispersed over about 60,000 pages on 36 different websites, all into one website for consistency of branding and web standards.

 

As a key member of a seven-person team, I helped to build over 32,000 web pages in just six months, using that content, editing it, writing new content to fill in some gaps, adding new photography, and rebranding everything. 

They had me back again twice since then in a similar role, as part of a larger iterative design process. In this role I was mainly focused on:

  • editing,

  • rebranding again,

  • writing to fill in gaps,

  • combining pages,

  • troubleshooting HTML issues,

  • focusing on accessibility,

  • adding SEO,

  • implementing diversity & inclusion in photo representation,

  • styling pages,

  • and more. 

 

I take pleasure in changing a not-so-pleasant-looking, ill-formed page of text and graphics into a sleek, minimalistic design. The same is true when I create instructional and training design projects.

 

That's one reason I do what I do. I like it - a lot.

Design stage I

User research (observations, interviews, surveys, and focus groups) and website analytics data were utilized to determine the goals of stage one of the "web revolution" project, which focused on consolidation, consistency, new branding, less clicks to destination pages, less graphics (for faster loading speeds), and mobile access. 

Design stage II

User research was again used to test the design and functionality, ease of use, and user satisfaction of use of the website. Branding elements and CMS widgets were slightly changed for better functionality and visual appeal. Accessibility and mobile navigation became more prominent foci.

Design stage III

Further user research led to minor tweaks in mobile navigation. CMS widget functionality was improved, and branding elements changed slightly for the final design.