John is an experienced and creative learning development professional with a demonstrated record of success in e-learning, communication design, training, andragogy (teaching adult learners through experiential and practical design), branding, and user design - specializing in applying play theories to bolster engagement.
 

What's my motivation?
I’m a training, learning development, and communication design geek who genuinely believes there’s a difference between having to learn something and wanting to learn something. As a trainer and leader it’s my passion to inspire people. As a designer, regardless of the medium, it’s my passion to convey information in efficient, functional, and engaging ways.

What good is a website or an article if it isn’t appealing enough to read? What good is a training session or video if it isn’t engaging enough to lure people in and inspire them to “want” to listen and watch? The focus has to be on learning, growth, and value, not merely on conveying information. That’s the key to good engagement.

“Meeting our goals” is fine but “surpassing our goals” is the aim of inspired workers and learners. That level of inspiration and engagement is what I strive to craft in everything I do. Maybe it’s the nerd in me, but that’s what I love doing.